Job Profile:      Advertising Executive (Ad Executive)


Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

11-2011
Job Information
   
   
74,540125,250185,700

Select Tasks
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Prepare and negotiate advertising and sales contracts.Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.Plan and execute advertising policies and strategies for organizations.
Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.Train and direct workers engaged in developing and producing advertisements.
Coordinate with the media to disseminate advertising.Contact organizations to explain services and facilities offered.Direct and coordinate product research and development.
Represent company at trade association meetings to promote products.Manage sales team including setting goals, providing incentives, and evaluating employee performance.Analyze marketing or sales trends to forecast future conditions.
Analyze the effectiveness of marketing tactics or channels.Attend or participate in conferences, community events, and promotional events related to products or technologies.Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
Coordinate with marketing team members and workers such as graphic artists to develop and implement marketing programs.Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.





Select Abilities
The ability to read and understand information and ideas presented in writing.The ability to communicate information and ideas in speaking so others will understand.The ability to communicate information and ideas in writing so others will understand.
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
The ability to apply general rules to specific problems to produce answers that make sense.The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
The ability to generate or use different sets of rules for combining or grouping things in different ways.The ability to choose the right mathematical methods or formulas to solve a problem.The ability to add, subtract, multiply, or divide quickly and correctly.
The ability to remember information such as words, numbers, pictures, and procedures.The ability to quickly make sense of, combine, and organize information into meaningful patterns.The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.The ability to know your location in relation to the environment or to know where other objects are in relation to you.The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
The ability to concentrate on a task over a period of time without being distracted.The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.The ability to quickly move the arms and legs.
The ability to exert maximum muscle force to lift, push, pull, or carry objects.The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without 'giving out' or fatiguing.The ability to exert yourself physically over long periods of time without getting winded or out of breath.The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.The ability to keep or regain your body balance or stay upright when in an unstable position.
The ability to see details at close range (within a few feet of the observer).The ability to see details at a distance.The ability to match or detect differences between colors, including shades of color and brightness.
The ability to see under low light conditions.The ability to see objects or movement of objects to one's side when the eyes are looking ahead.The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
The ability to see objects in the presence of glare or bright lighting.The ability to detect or tell the differences between sounds that vary in pitch and loudness.The ability to focus on a single source of sound in the presence of other distracting sounds.
The ability to tell the direction from which a sound originated.The ability to identify and understand the speech of another person.The ability to speak clearly so others can understand you.




Select Tools
Desktop computersHandheld computersLaptop computers
Laser facsimile machinesMulti-line telephone systemsNotebook computers
Personal computersPersonal digital assistants PDAPhotocopying equipment
ScannersTablet computers

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